Leading analysts discuss the current trends affecting the CEE content business and outline the key drivers for change in 2024. This panel features a set of presentations from the leading players which put the CEE market in perspective and provides a road map for development in the year ahead.


In this opening keynote session Michael Azzolino, Netflix’s VP of content for Central and Eastern Europe (CEE), Benelux and Turkey, and Łukasz Kłuskiewicz, the streamer’s director of film and content acquisitions in CEE, come together to focus on the long-term partnerships Netflix is building with creators in the region. They will also discuss the company’s richly varied slate of Polish original productions, with an array of new shows and films scheduled to launch this year.

CEE SCREENING: Sony Pictures Entertainment


Sony Pictures Entertainment hosts the studio’s 2024 CEE Showcase at Content Warsaw, offering clients and buyers from across the region an exclusive mix of clips, sizzles, and full episode screenings of key titles from the studio’s slate.


Viaplay Content Distribution, Viaplay Group’s division for content sales, Viaplay Select and international SVOD channels, is hosting its 2024 CEE Showcase at Content Warsaw, with a diverse range of scripted and non-scripted shows rooted in true stories of the region.

CONTENT TRENDS: CEE production boom

Leading execs and producers discuss how scripted production is currently booming in CEE. Studios are full and expanding, new studios are setting up, strong tax incentives and crews are keeping local producers busy and bringing new producers into the market. Is CEE protected from the crisis and downturn facing the rest of the business or is the bubble about to burst? How are producers planning for the future?

C21 PITCH: Content Warsaw CoPro Pitch

The Content Warsaw Copro Pitch showcases some of the most exciting development scripted and unscripted projects from established producers within the Central and Eastern Europe (CEE), looking for wider partnerships across the region or internationally.

The winning projects (one scripted and one unscripted), selected by an esteemed panel of judges, will receive a US$15,000 C21Media marketing prize to support development and pre-sales promotion of the show.

COPRODUCTION: Inside the Baltics coproduction alliance

ERR’s Toomas Luhats and LRT’s Gytis Oganauskas discuss coproduction opportunities in the Baltics and outline a new coproduction alliance between Lithuania, Latvia and Estonia’s public broadcasters and the first project to come out of the agreement.