Cameron brings over 15 years of experience in the TV industry to his current role at Parrot Analytics. His background includes serving most recently, as head of entertainment analytics at Hasbro, where he focused on data-driven strategies for content. At Endemol Shine, as head of brands and insights, Cameron led audience research, contributing to the success of the group’s extensive network of production companies. His expertise has also been shared on international platforms, with recent participation in panels and discussions at events like Cartoon Next, C21’s Content Budapest and the Edinburgh TV Festival.