Davison is a TV industry professional with extensive knowledge of the content ecosystem and a unique expertise in Pay and Free TV, AVoD, SVoD and FAST. Davison is executive vice president of leading global TV content consultancy 3Vision. With an ability to predict, analyse and explain the implications of industry changes on stakeholders, he advises major global content owners and broadcasters on optimising their distribution strategy and increasing their revenues. Davison has helped many leading and new video operators to launch new services across satellite, IPTV and OTT, often in challenging markets. Prior to joining 3Vision, Davison was head of VoD product at Virgin Media, the UK’s leading cable operator. Davison was a pioneer of IPTV and VoD whilst VP of content at Yes Television and has worked for IMG Media, the world’s largest independent producer and distributor of sports programming.