Broughton is a seasoned strategist and analyst, specialising in digital broadcasting strategy, media markets, and audience dynamics. As the head of research at PlumResearch, he leads with a focus on content consumption, SVoD viewing data, and strategic insights. With an extensive portfolio covering SVoD, FAST, and CTV audience insights, PlumResearch offers unparalleled TV, video, and advertising research globally. Prior to this role, Broughton served as head of strategy at the EBU,  founded Workshare Consulting and held positions at Media Business Insight, IHS Markit and Screen Digest.