Prior to co-founding Asacha Media Group, Williams was COO of international operations at Endemol Shine Group (2015-2019), overseeing the company’s growth across Central and Eastern Europe, India, the Middle East and Africa. Before the merger with Shine Group, Williams led Endemol’s operations in Central and Eastern Europe as regional CEO, while also overseeing the MENA region (2008-2013). She was previously executive VP and a member of the management board of Central European Media Enterprises (CME). Before joining CME, Williams played leading roles in launching and overseeing businesses in Central and Eastern Europe for Fox International Channels, Fox Kids and Turner International Channels.