Perkowska-Czaja was appointed MD of Endemol Shine Poland in November 2023. A leading local executive, she is tasked with evolving the business’ slate, diversifying its offering to identify new revenue streams, and strengthening and innovating its commercial strategy to future-proof and bolster growth. She joined the company from Rochstar, where she spent a year as MD, responsible for devising and executing the label’s market and sales strategies to ensure a broadening of its client base. She also led on deal negotiations, format, and film development, as well as commercial diversification and expansion. Previously, Perkowska-Czaja spent seven years at Endemol Shine Poland, leaving as director of non-scripted sales. Here she oversaw the company’s slate of hit entertainment formats and super brand executions including MasterChef and its spin-offs and Big Brother for TVN; All Together Now and Family Food Fight for POLSAT; The Wall (and international hub) and Don’t Forget the Lyrics! for TVP; and Fort Boyard for Viaplay, as well as branded content and commercial deals for several of its titles.