Pavlović, who has more than 18 years’ experience in international programme sales, is responsible for increasing collaboration with global media houses, expanding international production and promoting United Media’s original productions. United Media’s originals include crime dramas The Hunt for Salamander (Bulgaria) and Awake (Serbia), which are available on HBO Max, as well as The Devil’s Throat (Bulgaria) sold in 26 territories. It also handles family comedies from the creative team in Nova Croatia, adapted across all CEE and including hit titles like No Matter What and At the Border. Prior to joining United Media, Pavlović worked for Antenna Group, TF1 International, Lagardère Group Studios and Zodiak Rights.