Luhats, a visionary journalist and film industry expert, has made significant contributions to Estonia’s media landscape. Born on February 27, 1979, in Tallinn, Luhats completed his education at Concordia International University Estonia and pursued advanced studies at renowned institutions such as Columbia University and UCLA Anderson School of Management. He played a pivotal role in Estonia’s national broadcasting network, Eesti Rahvusringhääling (ERR), hosting morning programs and showcasing his talent in music shows and prestigious events. Luhats also served as a spokesperson for ERR and made notable contributions as a buyer for series and films in ERR’s procurement department. His relentless dedication to innovation led to his instrumental role in the creation and development of ERR’s groundbreaking on-demand content platform, Jupiter, which has become a market-leading video-on-demand (VoD) service in Estonia. In May 2022, Luhats was appointed as a member of ERR’s board, where he shapes the strategic vision of various programs and services. Beyond his involvement in ERR, Luhats has excelled in the film industry as the commercial director of Cinamon Holding and content acquisitions director at Telia. He also holds positions in various foundations and has received recognition for his contributions, including winning the viewers’ favourite title in TV Week magazine. Luhats’ visionary leadership and commitment to innovation have made him a pioneering force in the field of media.